Avoid Heinz Ketchup Like Plague

The second is distance.

Final Thoughts

Heinz Ketchup didn’t become dominant because it’s the best possible version of ketchup. It became dominant because it’s:

Sweet enough to be addictive

Acidic enough to be memorable

Consistent enough to be reliable

Branded well enough to feel untouchable

Avoiding it is a small rebellion — but small rebellions add up.

Your taste buds deserve better.
Your food deserves better.
And honestly?

So do tomatoes.